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This folk deity of Rajasthan is worshiped in Western Rajasthan. In every village you can find statues of Eloji as a strong man with moustaches, sitting comfortably with a pride on his face.
Eloji is also famous as Gram-Devta (the God of village).
Why he is worshiped?
In rural India especially in Western Rajasthan, the importance of sex in happy married life, procreation and fun is embodied in worship of local deity – Eloji. The male worship Eloji for sexual powers and the female worship him to get a male child.
Festival of Colors – Holi
In the colorful festival of Holi, people in western Rajasthan sing many songs, on chung (a folk music instrument like drum), in the praise of sexual power of Eloji. These folk songs are called phags. In this festival all the women also visits Eloji’s temple and they wish to get male child and also enjoy there by making jokes.
In many villages, when a couple get married, the bride hugs Eloji’s statue first, because it is considered that Eloji has first first right on every woman.
